At times like this, one wants to show support for the Jews in Eretz Yisrael, and often does not know how to go about doing so. My sister-in-law Bracha Rosenblum, who runs a small on-line toy company in Israel, found a way to do so last week. She hit on the idea of sending toys to children confined to shelters, like those of staff of Ziv Hospital in Tzefat, who are all living on the premises. Many of the toys were donated at cost by a toy company owned by Bnei Brak residents, called Sachek Na, and Bracha herself was up most nights to 2:00 a.m. wrapping and packing and shipping. If the project appeals to you, or you would like to know more, see the note below from Bracha or go to her website.
As the owner of www.toystore.co.il I am leading my own personal campaign to send thousands of dollars worth of toys to the children of Northern Israel. Instead of enjoying themselves in summer camp, the Israeli children living in Northern Israel are currently spending long tense days in their local bomb shelters. There is a huge need for toys and games to keep them occupied.
As of Friday, July 22, we have distributed over $12,000 of toys. Some of the recipients of our donations have been Rivka Ziv Hospital in Safed (Tsfat), city wide Community Centers in Safed, the Merom HaGalil Regional Council (who has distributed to their 24 towns and villages), and city wide Community Centers in Tiberias.
We are supplying all the toys and games at cost plus 10% to cover expenses.
On most of the toys sent up last Friday, www.ToyStore.co.il was able to obtain a 30% discount on WHOLESALE prices. So the donations really went a long way.
I really wish that this project were unnecessary. But as the war drags through it’s second week, I have received many phone calls requesting toy and game donations.
Please pass on this information to your mailing list. To make a donation, simply go to my website www.toystore.co.il , order a gift certificate for the amount you want to donate, proceed to the checkout and write “Donate Now” in the window marked “Special instructions for your order”. Please include your name, telephone number and email address.
Thank you very much,