The Next Fundraising Innovation

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5 Responses

  1. Michoel says:

    Yaakov,
    That’s very funny. I am curious to know how your email appeal did relative to what you anticipate a paper mailing would have brought in.

  2. Yaakov Menken says:

    Michoel,

    I’m glad you think this was funny, because I may have been too subtle here. It is absolutely true that Royal Carribean’s massive luxury liner will be called the Project Genesis, but to the best of my knowledge we had nothing to do with it.

    Given our lack of experience with paper mailings, Michoel, I really can’t answer your question. I can only say that I was stunned by how successful that first campaign was. Unfortunately, as similar campaigns have multiplied the response rate has declined.

  3. Jacky says:

    Furnishing is excessive luxury? Then I for one think a trip to Israel to be more frivolous spending!

  4. Moe says:

    For the majority of people furnishing is not excessive. However, the furnishings featured in the Chinese Auction booklet, if I’m thinking of the same one, were quite luxurious. I personally would not have wanted to win most of those prizes. They would stick out like a sore thumb (yes, I own a sofa — two actually!). Heard of the guy who went bankrupt from a pair of shoelaces?

  5. Bob Miller says:

    A few eons ago, when I commuted to Stuyvesant HS from Staten Island by ferry, etc.,
    one of my fellow travelers got wind of a retired ferryboat being auctioned off by NYC.
    He bid around $71, which was not quite enough, but got him a writeup anyway in the NY
    Times. Maybe Cross-Currents, considering its budget, can get by with a pre-owned boat.

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